The day countdown to an Olympic Games is not much of a milestone outside of the host city, so you may not have noticed that the organizing committee for the Winter Games in Sochi, Russia, took the occasion last week to unveil some pretty big news. Sochi now has an official slogan, which means that the rest of us have plus days to titter over its terribleness. So what was Sochi thinking? As the organizing committee tells it:. The slogan is made up of two parts: one dynamic changeable and one constant.
If this is still not clear to you, consider that the heat is supposed to represent the "intensity of sporting battle and the passion of the spectators," and the wintry cool the fact that this is, obviously, a Winter Olympics held in a country most of us picture in eternal blizzard. And then there are those stylish periods, each of which "draws a parallel with high technologies. Yours' is missing a phone number and a line that says 'Private residences.
Fair question. Of course, it's quite possible that the Sochi organizers are just looking for buzz we don't claim to have any idea what Russian bureaucrats are thinking. If that's the case β heck, even if it's not β please answer this Olympic call to append your own NSFW interpretation on the theme of sultry Russian snow-bunnies below. Do it for your country. Emily Badger is a former staff writer at CityLab. She lives in the Washington, D. Since , economists say, wage growth for the highest-paid workers has been roughly triple that for the lowest paid.
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